Updated on October 30th, 2024 by Bob Ciura
Whether a company should pay a dividend depends on many factors. Thousands of publicly-traded companies pay dividends to shareholders, and some have maintained long histories of raising their dividends yearly.
Companies don’t decide to begin paying a dividend in a vacuum. There are many issues to be considered before returning capital to shareholders with a dividend. Still, many companies pay dividends to shareholders; some have even managed to pay and increase dividends for decades.
For example, the Dividend Aristocrats are a select group of 66 stocks in the S&P 500 that have raised their dividends for 25+ years in a row.
You can download an Excel spreadsheet of all Dividend Aristocrats (with metrics that matter, such as price-to-earnings ratios and dividend yields) by clicking the link below:
On the other hand, other companies don’t pay a dividend right now and might not for a very long time (or ever). Companies that are still in the early growth phase of their development often choose to reinvest excess capital back into their business instead of returning it to shareholders.
After all, every dollar paid out in dividends is one less dollar available to grow the business.
Netflix (NFLX) is an excellent example of this, as the company doesn’t currently pay a dividend and hasn’t since it went public in May of 2002. This doesn’t mean that investors should always avoid non-dividend-paying stocks.
Related: Dividend stocks versus growth stocks.
Many tech stocks have initiated dividend payments over the past decade as they have matured and now generate strong profits. Investors could be wondering if Netflix will ever pay a dividend.
Business Overview
With more than 280 million members spread out over nearly 200 countries, Netflix is a media giant. While Netflix does offer a wide variety of second-run television programming and movies, the company also produces its own original content.
The company began with humble beginnings by mailing out DVDs to subscribers. But now its focus has shifted to streaming services over the internet. Subscribers have access to Netflix’s library of TV series, documentaries, and feature films across nearly every genre imaginable.
In addition, the company has spent heavily on creating its own content, which was critical to Netflix’s success at growing its subscriber base by a high rate. The company also holds the leading share of total U.S. TV time.
This resulted in massive revenue growth over the years. Netflix’s annual revenue more than tripled from 2016 to 2021, reaching $33.7 billion in 2023.
In the 2024 third quarter, global streaming paid memberships increased 14% to just over 282 million while global streaming paid net additions totaled 5 million.
Revenue increased 15% year-over-year to $9.8 billion. Earnings-per-share rose 45% year-over-year to $5.40 per share.
Given its strong earnings growth, investors might think that the company would consider paying a dividend to shareholders, but Netflix has not paid a dividend to date. Part of this explanation is that the company is still not as highly profitable as it could be.
Consensus estimates for 2024 are for earnings of $19.78 per share for Netflix, representing an earnings yield of just 2.6%.
In other words, if Netflix were to distribute virtually all of its annual earnings-per-share as a dividend, it would generate a 2.6% dividend yield.
Of course, it would not do this because it would deprive the company of cash to invest in growth and debt repayment. Content costs are high, which is a big reason why Netflix does not pay dividends.
Reasons For Paying A Dividend
Many companies pay dividends as they are an important part of their capital allocation programs. Some companies, such as Dividend Aristocrats like Coca-Cola (KO) and Johnson & Johnson (JNJ), have increased their dividends for several consecutive decades.
In fact, both Coca-Cola and J&J are members of the exclusive Dividend Kings list.
Even companies that have been historically reluctant to pay dividends have begun to do so in recent years. This is particularly true among technology companies, which used to spend heavily to grow their businesses but now have started to use dividends as a way to return capital to shareholders.
Tech companies like Alphabet (GOOGL) and Meta Platforms (META) have initiated dividends recently because their shareholder bases demanded a dividend, and their business models generated consistent free cash flow.
It is very understandable why these investors would want companies to pay dividends. As stock prices fall in a market downturn, dividends provide a cushion against paper losses.
They also allow investors who reinvest dividends to purchase more shares at lower prices, thus increasing their overall dividend income. When markets rise again, dividends only add to shareholder returns.
Dividends are also a valuable source of income for retirees. Dividends can help retired investors replace the income they lost when they have stopped working.
Life’s expenses continue even when people no longer receive a paycheck from their employer. For this reason, dividends can be a very important component of a retirement planning strategy.
However, growth companies like Netflix differ from time-tested dividend stocks like Coca-Cola and Johnson & Johnson because they still need to spend vast amounts of capital on content to grow. This is a necessary expense if Netflix plans to not just maintain but grow its subscriber base in the future.
The company has to compete with rivals in the entertainment industry like Amazon (AMZN), YouTube, Hulu, and The Walt Disney Company (DIS), making it likely that spending rates will only rise from here. Because of this, Netflix may never pay a dividend to shareholders.
Will Netflix Ever Pay A Dividend?
While there are certainly good reasons for paying a dividend, there remain valid reasons for not doing so. Paying a dividend requires the cash flow needed to cover payments.
Companies that don’t offer consistent free cash flow, like Netflix, would struggle to find the cash to return to shareholders on a quarterly basis.
Earnings per share are expected to exceed $19 in 2024. While the company technically could pay a dividend based on this, Netflix continues to use its cash flow on growth initiatives to increase its pool of subscribers.
Because of this, Netflix has failed to generate positive free cash flow growth on a consistent basis. The company expects to be free cash flow positive this year and beyond, which is an improvement as it usually is typical for Netflix to post negative free cash flow.
Using large amounts of capital also means that Netflix has to access debt markets in order to keep spending. This has impacted the company’s balance sheet, offering another obstacle to a future dividend payment.
For example, Netflix’s total debt increased to $16 billion in the 2024 third quarter, from $14 billion in the second quarter. Net debt stands at $6.8 billion.
This debt makes it more difficult for Netflix to offer shareholders a dividend.
Based on all the above, a dividend may not be the right choice for Netflix, given its investment spending and debt repayment remain much higher priorities for management.
Final Thoughts
How a company allocates capital is not set in stone. A capital allocation policy can be changed over time. As a growth business matures, it may decide that paying a dividend is a good use of capital.
Once a company reaches consistent profitability, management may decide that a dividend could attract new shareholders and reward existing investors.
It is possible that Netflix could eventually make the same decision that many other tech stocks have in terms of a dividend, but it is not likely.
For now, Netflix has many competitors, which means it still needs to use every dollar available to continue to create original content.
And with a significant amount of debt on the balance sheet, investors shouldn’t expect to receive dividend payments from the company any time soon.
For all these reasons, it remains unlikely that Netflix will pay a dividend in the next several years.
See the articles below for an analysis of whether other stocks that currently don’t pay dividends will one day pay a dividend: