Sure Dividend

The Sure Dividend investing method is about:

1. Identifying the best income securities to buy
2. While avoiding mediocre or worse securities

We seek to accomplish this with our 2-point investment approach:

1. Expected total returns
2. Dividend risk

What makes Sure Dividend unique is our comparative analysis between different individual income securities in the Sure Analysis Research Database.

Security reports in the Sure Analysis Research Database are updated quarterly by our team of analysts to keep the reports relevant and current.

We use the same investing metrics for all securities so our readers can compare potential investments to one another on an apples-to-apples basis. These metrics include:

• 5-year forward expected total returns
• Fair value prices
• Buy/hold/sell ratings
• Dividend Risk scores
• Retirement Suitability scores
• And much more

The Sure Analysis Research Database contains reports on more than 850 securities. We cover (among other securities):

• All Dividend Kings
• All Dividend Aristocrats
• All Dividend Champions
• Many REITs, MLPs, and BDCs
• Blue-Chip dividend growth stocks
• Many monthly dividend paying securities

Note: We will continue to increase the number of securities we cover going forward.

The Sure Dividend investing method uses an expected total return and dividend risk framework, as mentioned above.

Investing Framework: Expected Total Returns

We use an expected total return framework for the securities in our database.

“As a registered investment advisor, I use Sure Dividend as one source in locating the best high-yielding dividend stocks. Since I manage both taxable and non-taxable accounts the objectives are a bit different. The common feature is maximizing long-term total return with minimum risk.”
– Sure Dividend member

Interestingly, all returns come from only three sources:

1. Dividends (or distributions, interest, etc.)
2. Growth on a per share basis (typically measured as earnings-per-share)
3. Valuation multiple changes (typically measured as a change in the price-to-earnings ratio)

Combined, these three sources make up total return.

Historical total return, while interesting, is not what matters in investing.  It’s expected future returns that we care about.

And since total returns can only come from the three sources mentioned above, you can use the expected total return framework to clarify your thinking on where you expect total returns to come from.

We provide five year forward expected total return estimates for the securities in the Sure Analysis Research Database.

This means you can compare the total return profiles of securities to one another using the same framework.  This is an especially powerful tool to employ in your investment portfolio.

Investing Framework: Dividend Risk & Retirement Suitability

Expected total returns are one side of the investing coin.  The other is risk.

We are focused on income producing securities because that’s what matters for a sustainable retirement (or early retirement).

“I have read, studied, taken action sometimes and pondered investing according to over 100 advisors. I thank you for your best in breed advice as a new member of your subscription audience. I really believe I am, thanks to you, conducting my stock investments correctly now for the long run.”
– Sure Dividend member

The primary risk with dividend investing is dividend reductions or dividend eliminations.

That’s where the Dividend Risk Score comes in. We assign a letter grade ranking to all the income-paying securities in our database using our Dividend Risk Score.

Dividend Risk Scores take into account:

• Recession performance
• Dividend history
• Payout ratio

The longer a company’s streak of consecutive dividend increases, the lower its payout ratio, and the better its historical (and/or expected) recession performance, the better its Dividend Risk Score.

The Dividend Risk Score helps our readers to quickly compare the relative dividend safety of different investment opportunities.

When investing for retirement income, the actual yield of your investment matters a great deal.  All other things being equal, the higher the yield the better.

Our Retirement Suitability Score is a combination of an investment’s Dividend Risk Score and its dividend yield.  Securities with a safe Dividend Risk Score and a high-yield will have the best Retirement Suitability Scores.

How To Use This Information

Five year forward expected total returns, Dividend Risk Scores, and Retirement Suitability Scores from Sure Dividend give you the power to quickly compare different individual security investment options to one another.

All of our premium services are powered in large part by data from the Sure Analysis Research Database and use metrics from our expected total return and Dividend Risk Score investing frameworks.

“It saves me so much time and effort and you and your staff do a super job of analysis of each of the top tens. Your work makes my job much easier and more accurate, and my results are the best they’ve ever been. Thanks so much for all your deep research and the long-term approach which yields a super list of great companies available at good buy prices. Your service and that of your fine staff, makes my final decisions so easy with rock solid info on rock solid choices. Please continue.”
– Sure Dividend member

We have 3 premium newsletters to help investors build their high quality dividend growth stock portfolios.

Each focuses on a different style of income investing. And each is powered by data from the Sure Analysis Research Database.

Note: Learn more about the differences between our premium services here.

Please feel free to email us at support@suredividend.com with any questions.